HANSA
The Hansa pattern came to life as part of a project I named "Memories of Malmö." This unique pattern draws its inspiration from my cherished recollections of family shopping trips to Malmö, Sweden. Growing up on a farm in a remote area, trips to the bustling city were always a thrilling adventure. I was captivated by the vibrant and diverse fashion styles on display.
Within the Hansa pattern, you'll spot a personal touch: images of both my mother and me, along with our dogs, immortalized in the design. These elements come together to celebrate those special moments.
Pattern Design, Textured Paint, Illustrative Figures, Photoshop & InDesign
PROCESS
HANSA IS INSPIRED BY PLAYFUL CHILDHOOD MEMORIES OF FAMILY SHOPPING TRIPS TO THE "BIG CITY"
As a child, my visits to Malmö were like a burst of creative energy. The city's vibrant fashion and colorful atmosphere inspired me. I used to draw and create art, and those trips always found their way into my work. Whether it was through colorful drawings or fashion sketches.
I designed four different color variations of the Hansa pattern to add versatility and convey various emotions. You can find the Hansa pattern in its original color, as well as in pink, blue, and black options.